CoStar Agrees to Change Homes.com Ads After Realtor.com Challenge

CoStar has agreed to change some key advertising claims regarding its Homes.com residential portal amid a contentious back and forth with bitter rival Realtor®.com, following a recommendation from the Better Business Bureau (BBB) as both companies continue to battle viciously over metrics, measurements and market share. Realtor.com’s parent company, Move, Inc., had previously challenged how…

The post CoStar Agrees to Change Homes.com Ads After Realtor.com Challenge appeared first on RISMedia.

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